The Decorative Furnishings Association is committed to the health, growth, and future of interior design.
We believe in supporting the trade by utilizing industry partners to:
1. Educate business owners on best practices through inspirational events
2. Inform trade members about the new business environment created by technology, the web, and changing consumer preferences
3. Increase consumer awareness of and access to professional design services


Jobst Blachy, CEO, Quintus Home

Dear Members and Prospective Members –

It is with great pride and excitement that I write my first letter to you as the new President of the DFA.

I have been a member of the board of directors for the last four years, and I have watched as the DFA has become an important platform to discuss critical industry topics such as technology, transparency, and consumer access to trade brands.

These topics have been vitally important, the conversations have been meaningful, and I do think we have gained momentum. In 2020, I plan to implement a strategy, designed with our board of directors, that defines why DFA membership is a requisite for brands that wish to be at the forefront of our industry. I plan to focus on three crucial growth areas during my term as follows:

  • Provide robust educational opportunities by offering more tools, seminars and workshops to help members grow and become more profitable

  • Grow and become a meaningful community, with ongoing conversations about our industry where DFA members can share and learn from each other

  • Expand member benefits by exploring new partnerships and programs to bring exclusive offers, discounts and incentives for DFA members to grow their brands

In addition, I am pleased to share our three new, strategic initiatives for 2020:

DFA Community
Members-only gatherings to discuss challenges and opportunities in our industry, these community building events are intended to help address category-specific concerns, and provide excellent networking for our members.

DFA Workshops
2-day intensive workshops designed to help you grow your business, and become more profitable.

Program 1: Selling Skills
When: March 30-31, 2020 | New York Develop skills to strategically grow your sales in this workshop led by sales expert Jody Seivert.

Program 2. The Lean Office
When: October 19-20, 2020 | New York Developing Lean and Efficient Office Practices led by The Lean Institute.

Cost for members is $295.
$495 non-members.

DFA + New York School of Interior Design
Designer Bootcamp
The tangible result of efforts put into DoItFor for the last several years, this inspiring program developed by NYSID will bring the next generation of design talent into our showrooms for a four- part Bootcamp educational experience. Participants will receive a certificate of completion from NYSID and the DFA.
Jobst Blachy, CEO, Quintus Home

DFA President


Decorative Furnishings Association    |    516.445.0346


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