As the only organization in our industry made up of leaders among vendors, showrooms, design centers and media, the DFA is committed to becoming the definitive business transformation resource for the interior design industry - navigating the changing client landscape by utilizing technology to modernize its business practices and grow awareness, brand value, sales and profitability.
Members will have access to not only valuable peer networking, but live and online seminars lead by innovation leaders across various industries focused on business strategy, digital media and marketing, design, user experience, and brand development. In addition, we offer preferred pricing for various agency services such as PR, marketing and web design.
Most importantly, be a part of the discussion about how our industry will adapt to the changes brought about by our new savvy consumers, a digitally-driven interior designer, and more aggressive retail giants. The conversation has already begun, become a voice and part of the change.
Preparing Your Business for the Unpause
Presented by ThinkLab in Collaboration with the DFA
DFA recently hosted a webinar with Amanda Schneider, president of ThinkLab, the new research division of Interior Design Media (SANDOW) to examine how the design industry, like many others, will experience long-term change because of COVID-19.
Amanda shared highlights of real-time data indicating how our industry has already been affected, covered aggregated economic information (translated for our right-brained crowd), and discussed things we should be considering as we “un-pause.”