As the only organization in our industry made up of leaders among vendors, showrooms, design centers and media, the DFA is committed to becoming the definitive business transformation resource for the interior design industry - navigating the changing client landscape by utilizing technology to modernize its business practices and grow awareness, brand value, sales and profitability.
Members will have access to not only valuable peer networking, but live and online seminars lead by innovation leaders across various industries focused on business strategy, digital media and marketing, design, user experience, and brand development. In addition, we offer preferred pricing for various agency services such as PR, marketing and web design.
Most importantly, be a part of the discussion about how our industry will adapt to the changes brought about by our new savvy consumers, a digitally-driven interior designer, and more aggressive retail giants. The conversation has already begun, become a voice and part of the change.
Announcing DFA Community: Cocktails & Conversation
A New Event Series Exclusively for DFA Members
This Fall, DFA is excited to roll out a new initiative that provide members the opportunity to gather in small groups in a relaxed setting to discuss challenges in their specific product category and brainstorm innovative ideas and solutions to spur future growth. The first DFA Community event will be hosted in New York on November 11th specifically for members in the Fabric and Wallcoverings categories. A separate invitation will be sent to those members with all the details.
Additional events will be scheduled through 2020 for members in other categories including: Furnishings, Lighting + Surfaces (including Rugs + Flooring), Multi-line + Independent Showrooms, Design Centers + Designers.
This initiative was born out of the vibrant discussions that take place during the roundtables at DFA’s membership meetings, and will ensure that all members have the opportunity to express their opinions and share their ideas. It’s this collaborative spirit that will help move our industry forward.